Hi, I’m Matt – luthier and owner of Fidelity Guitars.
I’ve been mad about electric guitars since my teens, when my uncle gave me his beloved black s-type for my 16th birthday. Within weeks, I’d ripped out all of the pickups and hacked one of the horns off in an effort to transform it into something unique. That passion to understand, modify and improve guitars by any means possible has continued to grow ever since.
In 2016, I decided to stop kidding myself that I’d be happy seeing out my days climbing the corporate ladder and quit my career in marketing to found Fidelity Guitars. Our mission is to bring you premium-quality instruments which sound and feel amazing, at a price which makes them accessible to as many guitarists as possible.
Our designs are influenced by the best elements of classic instruments from every era of the electric guitar, brought together to form something new and exciting.
All of our guitars are handcrafted one at a time by me at our workshop in Cambridge. As well as our production series, we’re happy to take on custom builds and modifications. Have a look at our online shop to see the current stock and options for bespoke orders.